As part of our "Go Mobile" week of tips and tricks, we're recapping some of our latest Google Search for mobile features. All of these new features either make mobile search more complete, easier to use or more local.
Complete
When you enter a query on Google.com on your phone, you access the same comprehensive index of the web as when you use Google.com on your computer — including universal search results such as images, local listings, news, blogs, videos, products and more. You get the same search experience you're familiar with, presented in an optimized format for your phoneProduct Search: In April, we launched Product Search for Android and iPhone, and made a version available for all other phones in July. Product Search lets you read product ratings and reviews and check prices while you're shopping.- iGoogle: In June, we launched a new version of iGoogle for Android and iPhone devices, making more of your desktop iGoogle gadgets available on mobile.
- Image Search: In August we brought our Image Search results optimizations to feature phones. This lets you see more images on the screen while browsing and selected images in full screen, and makes navigating between images much easier.
- Fast Flip: In September, we launched the mobile version of Fast Flip for Android and iPhone devices, letting you scan news articles quickly.
- Search Options: Earlier this month, we launched Search Options for Android, iPhone and Palm WebOS phones, enabling you to further refine search results to get the information you're looking for.
Easy
Let's face it: typing a query into a mobile phone can be painful. Here are some recent features we've launched to make it easier to enter queries and get to the results you're interested in.
- Barcode scanning: In May, we introduced barcode scanning to Product Search for Android devices to make entering specific product queries easier.
- Desktop-to-mobile query suggestions: Sometimes your mobile search is actually one that you've already done on your computer. In September, we synchronized your desktop and mobile search history so that you can easily repeat past searches.
- Search by voice: We're constantly improving our speech recognition technology for searching by voice on BlackBerry, Android and iPhone devices.
- Quick Search Box: And just last week, we announced an integrated search capability for Android devices that lets you search your contacts and applications in addition to the web — all at the same time.
As you're out on the go, your mobile phone can be a great tool for finding information about what's nearby, whether you need to find the nearest gas station or ATM, or want to check if the local hardware store is still open before driving there. Here are some recent things we've launched to make Google mobile search an even more powerful way to find local information.
- Search with My Location: In July, we brought automatic location detection to Google.com for the iPhone Safari browser, so you don't need to specify where you are when you are searching for businesses near you. In September, we launched Search with My Location on Google Mobile App for Windows Mobile phones.
- Category browsing: Also in September, we released a completely redesigned local search experience for most phones. With the new local tab, you can search for businesses around you by simply browsing a categorized list of businesses.
- Starring and history: The new local tab also lets you star local listings on Google Maps on your computer and have them automatically appear on your phone. It also remembers listings you've viewed on either your phone or Google Maps on your computer, to let you easily find them again. Watch the video below to see a demo of the new local search.
AdSense for Mobile optimized for high-end phones
10/05/2009 06:17:00 AM
High-end mobile phones, like iPhone, Android-powered devices and the Palm Pre , continue to grow — Gartner estimates that global sales of smartphones will soar by 27% in 2009, to 177 million units. Naturally, as a result more and more people are browsing the web on the go.Because these devices offer a browsing experience that is similar to desktop computers, advertising on smartphones is a natural extension for any AdWords campaign. However, it's not always been easy for advertisers to reach people on smartphones. That's why we're investing in new high-end mobile advertising products such as our search ad options for high-end phones and AdSense for mobile applications. We hope to make advertising on high-end mobile devices as intuitive, effective and user-friendly as our existing AdWords tools.
Today, we're excited to announce a new feature for our AdSense mobile publishers that enables them to serve text and image ads on their sites — specifically on these high-end smartphones. This helps mobile publishers earn revenue and fund more mobile-specific sites and web content.
New features like this help to nurture the smartphone ecosystem by encouraging the creation of more mobile content and by helping advertisers to grow their businesses by reaching new audiences. Our users' experience is also improved, with increasingly relevant and device-optimized mobile ads that load faster and fit better on small screens.
For more info about this feature, check out the Inside AdSense Blog
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